Sales of Honda Vario Series Rises While Markets Sluggish

In the midst of the motorcycle market was sluggish, Honda Vario series have increased sales. Wherein, the Honda scooter successfully sold over 343 292 units, or rose 3.3 percent in the first quarter of this year.

This increase reflects the Honda Vario series remains the choice of scooter lovers in the booming emergence of new scooter-scooter in the country.

Based on data from the Indonesian Motorcycle Industry Association (AISI) in the first quarter / 2015, the national motorcycle sales fell 19.1 percent recorded or only sold 1,605,043 units sales compared to the same period last year amounted to 1,984,076 units.

This decrease also occurred in the national scooter segment in the amount of 5.5 percent with total sales of 1,207,758 units, compared to sales in the same period last year amounted to 1,278,612 units.

Amid the nationwide scooter market, Honda's scooter sales actually grew by 3 per cent with total sales of 931 207 units compared with the first quarter / 2014 amounted to 904 239 units.

Honda Vario series itself has attracted a scooter lovers with sales of 343 292 units, up 3.3 percent compared with the same quarter in 2014 as many as 332 424 units.

Through the achievement of sales in the first quarter / 2015, Honda Vario series is able to increase its contribution to the national scooter segment sales amounted to 28.4 percent from 26 percent.

Increasing the contribution of these further strengthen Honda's position as King National scooter with? 77.1 percent market share in the first quarter / 2015, an increase of 70.7 percent market share in the first quarter / 2014. Honda Vario series was listed as the second best-selling scooter Honda Beat, the farther left the models of scooter competitors.

According to General Manager of Sales Division of PT Astra Honda Motor, Thomas Wijaya through a press release said that a variety of the latest design and technology development are pinned on Honda scooter positive response and useful for people.

"Amid the national motorcycle market conditions which continue to weaken and the rise of a new scooter, sales of Honda Vario series was even more in demand. It is thanks to the confidence of consumers to always use a Honda scooter, "said Thomas.
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